Costume of the Year: Google Maps Guys

With the eve of Halloween upon us, I figured I’d share the most innovative (and nerdiest) costume I’d seen this year.  Mark Svartz and Brian Moore, both designers at BBH, developed fully functional Google Map Guy costumes that not only show their exact position on a Google Maps interface, but also provides a real-time Street View look at their activities using an iPhone camera in their chest pockets.  Extremely original in a way that only advertising creatives can be.  Check out their site, Google Street Boo, for a “making of” video and to track their weekend.